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Promoting a country with chess

Promoting a country with chess
The game of chess, with its air of intellectual sophistication, has been used to brand almost any activity, product or business. Now it will be used to promote an entire country – Ukraine, which has two heavy-weight boxing world champions (who play chess) and the Chess Olympiad gold medalists. So don't be surprised to see chess and sports promoting Ukraine in the world media.

http://www.chessbase.com/newsdetail.asp?newsid=7193

Posted: Tue 03 May 2011

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